WE'RE ON A MISSION
TO MAKE BRITAIN
MORE BUBBLY

Marcus O’Donovan Founder

Marcus founded CO2 YOU in 2021 after he got frustrated with lugging CO2 cylinders home for his sparkling water machine and throwing the empty cylinders away.

As a consumer, he wanted something more convenient, hassle-free, and sustainable but nothing existed. That’s when he decided he’d build something better, much better.

Right from the start Marcus knew the problems he wanted to solve. That’s why we deliver cylinders to our customer’s doorsteps, we collect their empty ones in the same visit and we refill cylinders after use.

CO2 YOU is now in tens of thousands of homes and businesses across the UK. Marcus’ vision is to grow CO2 YOU into the world’s leading hydration business, making convenience and sustainability easier than ever before.

Marcus O’Donovan holding CO2 YOU cylinders
CO2 YOU founder with delivery vehicle

OUR VALUES

REFILL, DON’T
REPLACE

We refill every cylinder and collect empties at your door, so nothing goes to landfill and nothing ends up in your recycling bin.

PEOPLE WITH
PERSONALITY

UK customer service you can call, so you don’t spend 20 minutes on hold.

DELIVERY DOESN’T
COST THE EARTH

Our London fleet runs on e-cargo bikes and an electric van, because getting gas shouldn’t cost the Earth.

HOW WE GOT HERE

2021

Marcus founds CO2 YOU. The Carbonator launches - our first sparkling water machine.

2021

Our first 1,000 cylinders sell out.

2022

CO2 YOU hits 3,000 refill customers, and our CO₂ refilling centre is built in Chelmsford.

2023

The service launches in Ireland.

2024

Marcus makes his first hire — Lissie, as Founder's Associate — as the business grows beyond 10,000 members.

2024

CO2 YOU moves into its first office.

2025

Identity crisis! CO2 YOU rebrands to the Bubbly Blue we all know and love.

2025

Our sparkling water machine gets a glow-up: The Bubbla launches.

2026

The Refill Programme hits 30,000 lifetime members.

2026

CO2 YOU moves into its own office space in London Bridge, doubling up as a distribution warehouse for London customers.

2026

We launch our own delivery system for London, with a fleet of electric Bubble Bikes.

2026

CO2 YOU booms into business with a new gas range, including larger CO₂ cylinders and mixed gas for beer taps.

2026

The CO2 YOU team has scaled to 14 strong, and growing!

We wanted to make the whole experience seamless, so we started from the ground up

Our cylinders are made from lightweight aluminium with custom valves that mean they can continue to be refilled after every use.

Free delivery and collection straight to your doorstep, on your chosen day.

Our hard case delivery boxes means cylinders are kept together in your home, ready for their next swap.

We’ve even launched our own e-bike deliveries in London, our biggest city, to minimise emissions.

4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING
2,500 REVIEWS
4.8 STAR RATING

WHERE WE ARE TODAY

27,000 UK

HOUSEHOLDS HAVE USED CO2 YOU

500,000 +

CYLINDERS DELIVERED IN THE UK

+ 1,000,000

CYLINDERS REFILLED AND REUSED